About
I make things
look inevitable.
I'm Adonis Gashi, a senior designer at Commerce — formerly BigCommerce — in Austin, Texas. I lead visual design across brand, digital, web, events, campaigns and product marketing, for the parent brand and the portfolio underneath it.
Most of my work is the kind that has to hold up in several places at once: a campaign that's also a landing page, an event that's also a social cut, a product story that's also a sales deck. I partner closely with Brand, UX, Marketing, Web, Product and Engineering to take ideas from early exploration through to what actually ships.
I build and maintain digital experiences in Figma, Webflow, Makeswift and other web platforms, which keeps me close to the line between brand and UX — a useful place to stand when the two disagree.
Lately that's meant the evolution of the Commerce brand itself, and the work of carrying a well-known name into a broader one.
You can see the full career history on LinkedIn.
Experience
2025 — Present
Senior Designer, Commerce
Lead visual design across brand, digital, web, events, campaigns and product marketing for Commerce and its portfolio of brands. Create high-impact creative for company-wide initiatives including BigSummit, NRF, B2B, CPQ and Catalyst, partnering with Brand, UX, Marketing, Web, Product and Engineering from early exploration through final production — and help carry the brand through its transition from BigCommerce to Commerce.
2023 — 2025
Senior Visual Designer, BigCommerce
Owned visual design for major campaigns and digital experiences across Figma, Webflow and Makeswift, helping bridge brand and UX/UI as the company began its transition toward the Commerce brand.
2021 — 2023
Visual Designer, BigCommerce
Built campaign assets, landing pages, presentations and social content across the brand’s digital properties, working remotely with cross-functional marketing and product teams.
2019 — 2020
Production Designer, Charles Schwab (Contract)
Produced hundreds of retirement-plan print materials for clients including United Airlines, PayPal, EA and REI. Tightened turnaround by streamlining templates and handled print QA in-house to protect Schwab’s brand standards.
2016 — 2017
Visual Manager, PECB
Directed all print and digital collateral — brochures, catalogues, training materials and the company website — and cut training-development time by more than 60% with new templates and interactive charts.
2016
Graphic Designer, Zhaki Advertising
Designed print campaigns for banking, telecom and retail clients while managing the team through production, and grew social reach through a regular content cadence.
2014 — 2015
Web and Graphic Designer, Center for Energy and Natural Resources (Internship)
Rebuilt the CENR website on Drupal, redesigned the organization’s logo and produced its print identity — letterheads, business cards and icon sets.
2014 — 2015
Web Designer, PRECEDE Kosovo (Seasonal)
Built the official Precede website from scratch on Drupal, then maintained it and trained the client’s team to manage content independently.
Education — Rochester Institute of Technology
Capabilities
What I'm usually hired for.
- Brand identity & systems
- Campaign & art direction
- Web design and build
- Event & environmental design
- Product marketing design
- Editorial & information design
- Presentation design
- Print production
Tools: Figma · Webflow · Makeswift · Illustrator · Photoshop · InDesign · After Effects
Off the clock
Still drawing.
Type experiments, photography and a sketchbook nobody reviews. It's where most of the ideas that do get reviewed start.
Let's talk.
Freelance, collaboration, or a question about something above.